Barter is a very unique business model. If it is done effectively, barter can:
- take your business to new levels
- reach new markets
- bring in more new customers
- move idle inventory
- give you more liquid funds and capital
The current economic situation and turmoil is forcing more business owners to think outside the box to keep their business afloat.Due to all the above reasons, I highly urge you to look into barter trade.
- Is your current business stock is not moving or you are losing business because your hotel rooms or restaurant tables are not being filled?
- Do you reduce or stop your advertising budget because the funds are needed else where more urgently?
- Do you need to stop printing all your promotional materials just because there are other priorities?
- Do you need to move your stocks at reduced price or offer discounts just to get sales?
Not with barter. With barter you can list your idle inventory at retail prices and get it moving, and stop paying for the wasted space, and then use the barter dollars for something else your business needs or can use.
The barter business is still relatively new and small. That means, if you are the only one in our exchange that offers a certain product or services, other exchange members will come to you. This will definitely bring you new customers you never would have gotten in the cash market.
A secret tip – If your product or services has a higher margin, you can do very well with barter. Let us look at the following scenario.
If a packet of your coffee beans cost is $4 but retails at $14. Every single sale on barter earns you $10 dollars. The fact that people are much less concerned when they spend barter dollars, you will notice that those who would not have bought your product before will now do it would a second thought. This way you can utilize your product margins to find new customers.
Printing, advertising and entertainment are usually the first to get the cut during an economic downturn. With barter, when you do not spend cash on item but instead use your barter dollar to spend, your company will be left with much more cash. This cash can be used elsewhere. Leverage on barter to get your printing done!
Based on our packet of coffee beans example – For every $12 barter dollar you spent, your actual cost is actually only $4 cash dollar. It automatically reduced your cash expenses and improve your bottom line.
You need to ask yourself this question – Why are you and your business NOT utilizing barter?
Barter is here to stay. It is here to be used. I and my team have helped businesses in the exchange use barter to reach new levels.
It is about time you stop thinking trading orange for apple. It is time to start thinking how you can have more cash in your pocket and channel more customers to your company.
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