The answer of this question depends on what we expect from our banner.
It should be noted that the banner ads – are the image ads, first of all. It is primarily intended to «stock up” in memory, enter the subconscious of the user as a kind of interesting, attractive image. It can be achieved without clicking on the banner, i.e. without moving to the advertised site.
It can be offered two possible answers the question “What banner should be?”:
Option 1: The banner should be such that people want to click on it, to go to the advertised site.
Option 2: The banner should be such that its image leaves the impression, be remembered, carry information that is advertised. Proceeding from this, it is made vivid images, memorable, associated with the brand (e.g. company logo).
Of course, the ideal would be to combine both of these options. But it is difficult and expensive task. Should you spend efforts and money on solving it? It may be easier and more profitable to combine the advertising banners with contextual advertising in the form of text ads.
By the way, here is a fundamental difference between textual content and the banner – the first is designed to increase attendance, the second – primarily for building and strengthening the image, the excitation interest in the advertised site (products, events, services etc.).
3. How to evaluate the efficacy of the banner?
Placing a banner on any of the sites, we naturally want to see and evaluate the results of such placements.
The results depend on various factors such as:
– Popularity and attendance of the site where our banner is;
– Targeting, i.e. limit of hits banner in time and / or geography of shows;
– Quality of production of the banner…
In contrast to the pillars, billboards and banners in ordinary life in the Internet, where everything is measurable, it is fairly easy to calculate some indicators of banner advertising. These figures may be used when calculating the cost of placing banner ads.
There are two major indicators:
– Number of shows a banner. Each download of the page, on which banner is placed, equals one display. In fact, if the number of hits is 1000, it does not mean that 1000 people saw the banner. Rather, it is 200 people watched an average of 5 pages with banners.
Hence it is quite obvious conclusion: Your banner will be more effective than fewer banners available at this site.
– The second indicator of performance – CTR (click-through rate). This is ratio of the number of clicks on the banner to the number of shows, expressed in percentages.
So, if during 1000 impressions the users clicked 20 times on your banner, the CTR is 2%. Actually it is a little. But, unfortunately, often CTR is close to this figure, and a value of 7-9% for the banner is considered very well.
Nowadays the Web network has become very popular. As now it is both a spot of entertainment and earning money, website making turned into full-fledged business. But it is not enough to own a website, it is necessary people be aware of it. And here free classified listings might help. One also should know that not only are paid ads accessible for use but free ones as well. Those who are looking for both ways of advertising, are invited to check out this free classified posting site – lots of info about free of charge and paid ads.
In any way, we should avail ourselves of the online technologies to find what we need for the best price on the market. For instance if there is required info on free classified ads posting, it would be smart to search Google and other search engines, visit various social networks and review topics which are relevant to yours, join the discussions on the niche forums.
P.S. And also we would advise you to sign up for the RSS on this blog as we will do the best to keep updating this blog with new publications about related issues.
