When you do barter trade with an exchange company, you can use your barter trade credits to capture the unsold inventory/capacity for full value.

Media industry is always well suited for trade as it has perishable inventory with a low cost of goods.  Media company is able to sell at higher volumes to new customer, as the incremental cost associated with providing additional media is minimal.

There are large upfront costs on starting a real estate project.  Besides acquiring land, there are marketing, printing, advertising and building and tenant improvement costs.Barter provide services to fill vacancy and reduce cash costs for Real estate developers to utilize.

Corporate Barter can be used as a strategic tool for Business models with unutilized assets, perishable inventory, excess capacity, regular operating expenses and low variable cost of goods.