Independent restaurants are turning to an old-fashioned method to fill tables—barter.

As they struggle to keep customers and pay the monthly bills, restaurants are swapping food for services like oven-hood cleaning and pest control.

Bartering helps restaurants fill seats, reassuring prospective customers who might be turned off by the sight of a vacant eatery. It also attracts new customers when tradespeople bring friends along, reduces some costs, and helps retain employees who can’t scoop tips off empty tables.

It’s hardly a permanent fix for ailing restaurants, which still need cash to cover such expenses as rent, mortgages, taxes and utilities. But bartering is an especially useful tool for independent restaurants that, unlike some chains, lack access to corporate credit lines or cash.

You can read more when you click on “In Lean Times, Restaurants Barter For Trade Services – By Wall Street Journal”

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Barter increases sales

Businesses using barter to purchase what they want or need and pay for their purchases with additional sales of their products or services. If you do a good job for your client you serviced through barter, they will in return refer to you their cash-paying clients, friends, associates, family. The key sales success is word-of-mouth referrals.

Printing companies has its peak and slow periods and unutilized printing capacity can result in loss of revenue. Each printing company have a capital investment in state of the art printing machines and considerable fixed costs – amotization, mortgage, rent, insurance, payroll, administrative costs which remain fairly constant.